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Australia Day 2024
Elevate the promotion and coverage of Australia Day 2024 with informative, meaningful & engaging content across digital platforms.
My role and outputs:
Content strategy
Client and Project lead across 4 work streams: Competition, Video campaign, Event promotion, Live event coverage. 161 pieces of content planned over a 3 week period.
End-to-end video production
Lead live content stream
Results:
8.2M impressions
1.1M video views
33% increase on 2023 competition entries
Engagement (Shares, Comment, Reactions) for Live Event Coverage increased by 100+% YoY
Comment rate on Live Event Coverage increased by 700% YoY
Reach for Event Promotion increased by 10% YoY
Agency: Hello Social