Afterpay H2 Mid of Funnel Campaign
I worked as part of the team at 72 and Sunny to bring this campaign to life. We created outdoor artwork on 4 x versions of online video to show the “Humans of Afterpay”, funky profiles of people who use Afterpay to “Own It.” My role was as Agency producer, specifically managing the roll-out of the video and outdoor. The outdoor roll-out was massive - 439 pieces of artwork rolled out in 3 weeks across 3 countries.
Creative & Agency: 72&Sunny | Production: Arthouse Black | Director: Simon Eeles