Brief:

Produce an integrated campaign for Uber to highlight the benefits of Uber’s flexible working model, as discussions on changing the “gig economy” started to become louder in the lead up to the federal election. This campaign was specifically targeted in Western Sydney where there is a high proportion of people who drive and deliver for Uber.

My Role:

• Art direction for key visuals

• Brief out to external production companies & award job to crew

• Oversight of mid-weight producer who handled finding talent, organising permits, preparing shoot day docs, running post-production

• Shoot pre-production and running of shoot day

• Interview talent

• Oversee post-production including image retouching, video grade, sound mixing, versioning

• Project manage rollout of 80+ assets in a 6 day period

• Talent agreements

• Dispatch