Brief:

Create a social and experiential campaign targeted at Gen Z, to create a buzz ahead of the launch of Netflix ANZ’s launch of the Chilling Adventures of Sabrina. This was Netflix ANZ’s biggest launch in 2018.

Budget:

Project Budget $230,000

My Role:

• Lead production and workflow of: 10,000 bespoke study guides, Influencer content, video pre-rolls and digital banners

• Oversee the creative vision coordinating with Design Director, ECD, Art Director, Editorial Team, Client Service, Illustrator (AUS), Animation Studio (FR) and Netflix (USA)

• Produce 10,000 bespoke study guides including finding a newspaper printer and distributor, overseeing artwork creation with illustrator and in-house team, working with copywriting team and supporting the Client through the process

• Produce digital video campaign including liaising with voice over talent (Miranda Otto), Illustrator (AUS), Animation Studio (FR), internal Art Director and Client

• Fly two Influencers to the show’s premiere in Los Angeles incl. finding influencers, organising travel arrangements, managing their on-ground activities, dealing with their management

• Produce influencer gift boxes

• Project manage creation of digital banner suite + dispatch