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Social media management for Musashi’s Instagram and Facebook accounts including content strategy, ideation, paid and organic, campaigns, community management, design, copywriting and production.
$60,000 AUD for production of all 2019 assets
$110,000 AUD social media budget
• 7,000+ New Followers 12 months
• 8.95% Engagement rate (organic posts, av. over 12 months) which is 329% above industry benchmark
• 21.97% Engagement rate (paid posts)
• 1.5 Million Reach (paid, monthly average)
• Uplift in sentiment on social
• Developed brand’s tone of voice